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Data processing via social media

SPM – Schütte Precision Machines GmbH is active on the social network LinkedIn and YouTube. With the following information we would like to inform you about the data protection aspects of our presence on LinkedIn (hereinafter “LinkedIn channel”) and YouTube. The LinkedIn and YouTube channel is operated and managed by SPM – Schütte Precision Machines GmbH (hereinafter referred to as SPM).

1. Operator of the social media profiles

SPM – Schütte Precision Machines GmbH Bergstrasse 14 DE – 58642 Iserlohn Tel.: +49 2374 756 96 44 Email: info@spmachines.de

2. Legal basis for data processing

The legal basis for the processing of data by SPM – Schütte Precision Machines GmbH is Article 6 Paragraph 1 Letter e of the General Data Protection Regulation (GDPR) in conjunction with Section 3 of the Federal Data Protection Act (BDSG) and, if the user has given their consent, Article 6 Paragraph 1 lit. a GDPR.

3. Purposes of data processing

We would like to offer further opportunities for information about our company and its products and for exchange. The data processing associated with the social media platforms enables direct and rapid exchange with users.

SPM has company pages on the following social media platforms:

  • LinkedIn
  • YouTube

4. General information

SPM limits the use of its accounts – also to protect personal data – to content within the scope of SPM’s press and public relations work.

People who follow the accounts are usually displayed publicly. When you send a message, the date and time are also saved, along with information about which application you used to send it. Such messages may contain media attachments such as images and videos.

Direct messages are sometimes not end-to-end encrypted and can therefore generally be viewed by the administrators of the SPM accounts and the recipient instance.

All interactions with the social media accounts (sharing, retweeting, liking, commenting or quoting posts) are displayed publicly. This applies both to actions by third parties in relation to amounts from the SPM accounts and to actions by SPM accounts in relation to contributions from third parties.

5. LinkedIn

In principle, LinkedIn Ireland Unlimited Company (Ireland/EU – “LinkedIn”) is solely responsible for the processing of personal data when you visit our LinkedIn page. Further information about the processing of personal data by LinkedIn can be found at https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy.

When you visit our LinkedIn company page, follow this page or engage with the page, LinkedIn processes personal data to provide us with statistics and insights in an anonymous form. This gives us insights into the types of actions that people take on our site (so-called page insights). For this purpose, LinkedIn processes in particular data that you have already provided to LinkedIn via the information in your profile, such as: Data on function, country, industry, seniority, company size and employment status. In addition, LinkedIn will process information about how you interact with our LinkedIn company page, for example whether you are a follower of our LinkedIn company page. With the page insights, LinkedIn does not provide us with any personal data about you. We only have access to aggregated page insights. It is also not possible for us to draw conclusions about individual members based on the information in the page insights. This processing of personal data as part of page insights is carried out by LinkedIn and us as joint controllers. The processing serves our legitimate interest in evaluating the types of actions taken on our LinkedIn company page and improving our company page based on these findings. The legal basis for this processing is Article 6 Paragraph 1 Letter f GDPR. We have entered into an agreement with LinkedIn regarding processing as joint controllers, which stipulates the distribution of data protection obligations between us and LinkedIn. The agreement is available at: https://legal.linkedin.com/pages-joint-controller-addendum. The following then applies:

  • LinkedIn is responsible for enabling you to exercise your rights under the GDPR. You can contact LinkedIn online via the following link (https://www.linkedin.com/help/linkedin/ask/PPQ?lang=de) or reach LinkedIn using the contact details in the data protection policy. You can contact the data protection officer at LinkedIn Ireland via the following link: https://www.linkedin.com/help/linkedin/ask/TSO-DPO. You can also contact us using our contact details provided to exercise your rights in connection with the processing of personal data within the context of the site information. In such a case, we will forward your request to LinkedIn.
  • LinkedIn have agreed that the Irish Data Protection Commission will be the lead supervisory authority overseeing the processing for Page Insights. You always have the right to lodge a complaint with the Irish Data Protection Commission (see www.dataprotection.ie) or any other supervisory authority.

Please note that in accordance with the LinkedIn privacy policy, personal data is also processed by LinkedIn in the USA or other third countries. LinkedIn only transfers personal data to countries for which an adequacy decision has been made by the European Commission in accordance with Art. 45 GDPR or on the basis of suitable guarantees in accordance with Art. 46 GDPR.

We also process information that you have provided to us via our company page on the respective social media platform. Such information can be the username used, contact details or a message to us. We regularly only process this personal data if we have previously expressly requested you to provide us with this data. We carry out this processing as the sole controller. We process this data based on our legitimate interest in getting in touch with inquiring people. The legal basis for data processing is Article 6 Paragraph 1 Letter f GDPR.

We may also process such shared data for evaluation and marketing purposes. This processing takes place on the legal basis of Article 6 Paragraph 1 Letter f GDPR and serves our interest in further developing our offering and informing you specifically about offers from the data protection law firm. Further data processing can take place if you have consented (Art. 6 Para. 1 Letter a) GDPR) or if this serves to fulfill a legal obligation (Art. 6 Para. 1 Letter c GDPR).

6. YOUTUBE

6.1. Processing of personal data by YouTube/Google

For the video function offered here, SPM uses the technical platform and services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The person responsible for data processing of persons living outside the United States is

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland

Telephone: : +353 1 543 1000
Fax: +353 1 686 5660
Email: support-deutschland@google.com

We would like to point out that you use the YouTube channel offered here and its functions at your own risk. This applies in particular to the use of interactive functions (e.g. commenting, liking).

Information about which data is processed by Google and for what purposes can be found in Google’s data protection declaration.

SPM has no influence on the type and extent of data processed by Google, the type of processing and use or the transfer of this data to third parties. It also has no effective control options in this respect.

By using Google, your personal data will be collected, transferred, stored, disclosed and used by Google LLC and transferred to the United States, Ireland and any other country in which Google LLC does business, regardless of your place of residence stored and used there. It is transferred to companies that are affiliated with Google and to other trustworthy companies or people who process it on behalf of Google.

When using YouTube, data can pass to third parties, in particular the operators of these systems. Their processing can be seen in their data protection declaration. We expressly point out that in this case of data transfer to third countries, the level of data protection in the third country may not have been determined by the EU Commission in accordance with Article 45 GDPR and there are no suitable guarantees within the meaning of Article 46 GDPR. It is therefore possible that a level of data protection exists in the third country that is not equivalent to that in the GDPR. For example, data can be used for commercial interests to show users specific advertising.

On the one hand, Google processes your voluntarily entered data such as name and username, email address, telephone number or the contacts in your address book when you upload or synchronize it.

On the other hand, Google also evaluates the content you share to determine which topics you are interested in, stores and processes confidential messages that you send directly to other users and can determine your location using geolocation data such as GPS or Galileo wireless networks or through your IP address in order to send you advertising or other content.

Google LLC uses analysis tools such as Google Analytics for evaluation purposes. The SPM has no influence on the use of such tools by Google LLC and was not informed of such potential use. If tools of this type are used by Google LLC for SPM’s account, SPM has neither commissioned nor approved this or supported it in any other way. The data obtained during the analysis is also not made available to him.

Only certain, non-personal information about post activity, such as the number of profile or media clicks and the viewing time of a particular video, can be viewed by SPM via its account. Furthermore, SPM has no way of preventing or disabling the use of such tools on its Google account.

Finally, Google also receives information when you view content, even if you have not created an account. This so-called “log data” may include the IP address, the browser type, the operating system, information about the website previously accessed and the pages you accessed, your location, your mobile phone provider, the device you use (including devices -ID and Application ID), the search terms you use and cookie information.

Through Google tools (e.g. Analytics) or widgets (e.g. search slot) integrated into websites and the use of cookies, it is possible for Google to record your visits to these websites and assign them to your Google profile. This data can be used to offer content or advertising tailored to you.

You have options to restrict the processing of your data in the general settings of your Google account and under “Data protection and security”. In addition, on mobile devices (smartphones, tablet computers) you can restrict Google’s access to contact and calendar data, photos, location data and so on in the settings options there. However, this depends on the operating system used.

 

6.2. Processing of personal data by SPM

SPM uses the YouTube channel to provide information about its company and its products. (Article 6(1)(e) of the General Data Protection Regulation (GDPR)

If you communicate with us via YouTube, SPM processes your data.

The recipient of the data is initially Google, where it may be passed on to third parties for its own purposes and under the responsibility of Goggle. The public, i.e. potentially everyone, is also the recipient of publications.

SPM itself does not collect any data via its YouTube channel. Even when SPM links to YouTube videos on its website (https://www.spmachines.de), the IP addresses of site visitors are not transmitted to Google. In particular, there is no tracking of any kind on the website.

However, the data you enter on YouTube, in particular your user name and the content published under your account, will be processed by us so that we can respond to your publications under “Discussions” if necessary. The data you freely publish and distribute on YouTube will be included by SPM in its offering and made available to your followers. Otherwise, SPM only
processes personal data of visitors to the extent that this is necessary to process an inquiry or comment.

6.3. Responsibilities for editorial/technical support

SPM is responsible for editorial support: info@spmachines.de

6.4. Alternative information and communication offers

The YouTube channel merely represents an additional offer for social media users. SPM points out that the YouTube channel serves information and communication purposes only.

Further contact options:

With all inquiries you can generally contact our central inbox info@spmachines.de.
For telephone inquiries via the head office (+49 2374 756 96 44)
Street address: Bergstrasse 14, DE – 58642 Iserlohn

7. Alternative unconditional access to information

Alternatively, you can also access the information offered via the SPM social media channels on the SPM website.

 

8. Further processing of personal data

As a provider of the information service, SPM does not collect or process any data from your use of our social media offerings.

9. Further data protection information and contacting us

If you have any questions about our information offering, you can contact SPM using the contact details provided above. Please note SPM’s data protection information before contacting us.

November 2023

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